CASE STUDY
K&M Developments is a team of real estate developers and professionals that has commercial and residential property holdings across Central, Kentucky.
K&M Developments is a team of real estate developers and professionals that has commercial and residential property holdings across Central, Kentucky.
THE CHALLENGE
THE CHALLENGE
While the owners of K&M Developments are experienced in owning commercial property, residential land, and farm land, they had a few challenges we needed to work through with them:
- No Brand Identity:, The K&M team had not set up any branding to represent their real estate operations.
- Digital Transformation: There was a pressing need to create and digitize their real estate operations to keep up with industry trends and technology.
- Enhancing Online Presence: K&M Developments had no owned media, but recognized the importance of a new brand and an informative website to attract potential clients.
THE PROCESS
THE PROCESS
To address these challenges, K&M Developments sought the expertise of McMedia Digital Marketing. The process of collaboration was structured as follows:
- Assessment: McMedia Digital Marketing conducted a comprehensive assessment of K&M Developments current operations, understanding their strengths, and identifying areas in need of improvement and modernization.
- Strategy Development: Based on the assessment, a tailored strategy was developed to create their brand identity for two sister brands that will work in tandem together, enhance the online presence through a new website and social media accounts.
- Implementation: McMedia Digital Marketing executed the strategy, working closely with the K&M Developments team to integrate the necessary changes seamlessly into their workflow.
THE SOLUTION
THE SOLUTION
The collaboration with McMedia Digital Marketing yielded a new brand identity for both K&M Developments and sister company K&M Real Estate.
- New Brand Identity and Cohesion: Through creating a new brand for the two companies, we were able to create some owned media assets so the general public knew who they were and could become familiar with the brands as they began to own, develop and sell properties in Central, KY.
- Digital Assets: K&M Developments needed to have owned media assets such as a website and social media accounts to develop a market presence and stay competitive in the ever-evolving real estate market.
- Enhanced Online Presence: McMedia Digital Marketing created a website for information and lead-generation purposed and created relevant socialmedia accounts for the brand.
The collaboration between K&M Developments and McMedia Digital Marketing not only addressed the initial challenges but also positioned the company as a top-performing real estate & development company in Central Kentucky.
The brand creation and digital presence allows K&M Developments to now have brand recognition and buy, sell, and lease more real estate in their area.
Get in touch with us today to discuss how we can tailor our expertise to meet your unique business needs.
or call (615) 390-7576
